United will add premium economy seats to some of its
international flights later this year, giving travelers
a new option called 'Premium Plus' that’s better than coach and not quite
business class. The airline outlined some of what to expect in an email update
to its MileagePlus frequent flier program members on Thursday: “Later this
year, we'll begin to introduce United's Premium Plus,” the update read.
“Available on select international flights, United Premium Plus will give you
more space, comfort and amenities. The seats will be more spacious and you'll
enjoy upgraded dining on china dinnerware, free alcoholic beverages, a Saks
Fifth Avenue blanket and pillow, an amenity kit, and more.”
A United spokeswoman confirmed the news—“We will offer
Premium Economy beginning this year and it will be called Premium Plus”—but
didn’t have additional specifics as of this writing. More details could emerge
during United’s “investor day and earnings presentation” next Tuesday, CNBC
reported.
It’s fair to say that United is playing catch up with other
airlines including American, Delta, Lufthansa, and Singapore Airlines, all of
which have added premium economy seats in recent years. While each airline’s
offer is slightly different, they all offer extra legroom, better food and
drinks, and super-competitive pricing that’s nowhere near what you’d spend for
full-on business class. They’re the sort of seat that, as we wrote in 2015,
“make a 16-hour flight seem reasonable.” So, United, that Premium Plus can’t
get here soon enough.
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