Strategy is a technique to solve business problems. Having a strategy builds the odds of success in a venture. This post looks at the concept of Strategic Meetings Management i.e. the approach utilized by businesses to managing global meetings and events without excessive cost overheads. It then moves on to discuss the benefits of such management. These include advantages like securing maximum ROI driven by a well-organized SMM program. It then covers the benefit of total transparency i.e. businesses can optimize costs as well as decide on which cost they can cut down. Lastly, it covers compliance benefits and mitigation of risk by having a centralized database of contractual commitments, permissions, and authorizations.
